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10 Keys to Great Branding |
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Written by Administrator
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Monday, 20 April 2009 00:13 |
10 KEYS TO GREAT BRANDING for Small Business
1) Branding for your business is much like branding a steer. It's everything you do to differentiate your product/service (your "steer") or company from others in the marketplace. Think: Nike, Starbucks, BMW.
2) Branding is more than a name, a logo, a slogan. It's a combination of look, feel, touch. It's your purpose, your company culture, your people, your customer service, your external image, your internal image, and everything you and your business stand for and do
3) How do you build a brand? You marry your clients' wants/needs with your business purpose and you live that marriage like the best partner your clients ever had
4) You and your team work 365/24/7 to build and keep your business FIRST in the minds of your market
5) You need a story. You need publicity to launch and secure a memorable image in the marketplace. Starbucks spent very little in advertising to become the largest coffee retailer. They were relentless in their quest for publicity, and they got it because they had a story. Create a story
6) Advertise your business throughout all economic times. You can't just advertise when business is great. Spend money when others aren't, and you'll turn new clients your way.
7) A website is necessary, because people are looking for your product/service/company on the web. Over $142 Billion was spent last year in eCommerce
8) Your goal is to "own a word" in the consumers' minds. Imagine your customers and prospects seeing your business or product in their minds' eye when they are choosing a source for their purchase.
9) Think about how to create a new category for your product or service. Starbucks did it; Apple did it with the iPod, Tiger Woods has become more than a golfer.
10) Earlier, we said a brand was more than a name. Ultimately, it comes back to the name. When someone says a brand name, what does that name mean in the mind of the consumer? Pick a great brand name and memorialze it.
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Last Updated on Wednesday, 13 May 2009 17:35 |
Thanks for visiting BV. We're all about Growing YOUR Business. You'll find lots of stories on start up, growth and management, so stick around , browse, and enjoy! - JB
